School fundraising in a recession has left some parents thinking that they may not want their kids to participate this year because they think “who would want to donate money, when everyone is scared about their own finances”.
This is a very legitimate feeling but it is also important to underscore 3 basic principles about fundraising in an economic recession.
1. Groups still need funds to go on trips, buy uniforms, pay for events, etc.
2. The fundraising items being sold should stay in the $5 to $12 range which is more affordable than expensive big ticket items.
3. Stick with a product that has been a proven winner in good times or bad.
ABC Fundraising, which is one of the largest fundraising companies in the United States specializing in school fundraising, has seen a huge increase in the number of groups turning to Frozen Cookie Dough for their Fall fundraiser. A frozen cookie dough fundraiser only requires groups to use free order taking forms and tends to be less risky than ordering boxes of candy which need to be paid for in advance. Another reason that cookie dough is a favorite in a recession is the “comfort food” aspect of cookies. People like to eat things that are sweet when they are feeling down and what better treat than some home baked cookies.
The cookie dough tubs sell for $12 and come in a variety of flavors. Groups can earn up to 80% profit when running a cookie dough fundraiser provided by ABC Fundraising. Cheerleading groups, soccer teams, football teams and baseball teams will usually have the most successabc kids with a cookie dough fundraiser but it has also been very popular with Church groups and sororities.
Remember, when choosing a fundraiser to keep it simple and stick with a product that you know people like and you will do just fine. Even in a recession.
Jenny Ann is an expert fundraiser and writes exclusively for ABC Fundraising.